Award Winning Journalist Offers Media Consulting Services to Our Members

Award Winning Journalist Offers Media Consulting Services to Our Members

Creating an effective communications plan for your organization, one that generates media and public interest, can be incredibly time consuming and frustrating.

And that’s just the start.

There is also the important task of creating an Internet presence for your organization and producing content that is informative, compelling and doesn’t get lost in the expanding universe of Web sites.

Freshwater Future can help with all of these issues. Freshwater Future has contracted with award winning environmental journalist Jeff Alexander for media consulting services.

Jeff is currently a media consultant for the National Wildlife Federation’s Great Lakes Regional Center. With 25 years of experience as a newspaper reporter and editor, Jeff knows what it takes to garner media attention. As the award-winning author of two environmental books, Jeff knows how to get even the largest media outlets to pay attention to his cause.

His recent award-winning book about invasive species in the Great Lakes- “Pandora’s Locks: The Opening of the Great Lakes-St. Lawrence Seaway”-was featured in The Washington Post, Detroit Free Press, Cleveland Plain Dealer, Toronto Globe & Mail, and numerous small newspapers. He was also interviewed about his book by several broadcast media outlets, including National Public Radio and WTTW in Chicago.

Jeff can help generate the same kind of publicity for your organization. He offers a range of services, including:

  • Development of communications plans, including tools and messages that can increase public awareness of your organization, bolster campaigns and build membership.
  • Individual or group instruction for writing press releases and working effectively with reporters, editors and bloggers.
  • Advice on how to speak in ways that capture media interest.
  • Instruction on how to use the Internet to tell your group’s story-via Web sites, blogs and social media outlets, such as Twitter, Facebook and YouTube.
  • Branding.
  • Copy writing.
  • Editing.

This may be the digital age, but words still matter when it comes to informing the public about conservation issues. Jeff can help you turn words into weapons of mass information, which will benefit your organization and the natural resources you are working to protect.



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Images courtesy of Steven Huyser-Honig,
West Grand Boulevard Collaborative, & Yellow Dog Watershed Preserve.