By Ryan Doom, Web Ascender, www.webascender.com
Whether you are going to build your website yourself or consult with a professional firm to help; I have outlined three tips to help make your new website a successful one.
Utilize a Content Management System (CMS)
In today’s day and age it is critical for you to be able to take control of your website. If you want to add a new blog post, a new document or a new page you should be able to do it yourself. To make this possible I suggest you use a free CMS such as WordPress, DotNetNuke, Drupal or Joomla. These systems were designed to make it easy for anyone to manage a website, and are critical if you are going to build a site that will grow over time.
Think About the Users Next Step
As visitors move through your website they will have the opportunity to learn about your organization and what you do, but don’t lose site of the fact that you most likely want them to take some sort of action. Common next steps would be to fill out a contact form, an online survey, signup for a newsletter, volunteer, donate, buy a product, or request a quote for a product. Keep this in mind as you build and review each of your pages.
Build a Following of Dedicated Visitors
Your website is your organization’s community and you want to give your visitors something to do when they visit your organization. At a very minimum try to get your visitor to sign up for a newsletter, or offer something to collect their email address. That way if you have some major news you can immediately reach out to thousands. Other ideas to build a following is to link to a Facebook Fan page or Twitter account.
Keep some of these in mind when you are building your first website, or if you are reworking an existing site. It could mean the difference between building a thriving community or a brochure no one will be interested in looking at again.
Web Ascender is a website design, development and Internet marketing firm based in Lansing, Michigan. For more information you can contact Ryan at firstname.lastname@example.org.