Director’s Notes: Communications Collaborations: Creative Options

Director’s Notes: Communications Collaborations: Creative Options

by Jill Ryan

I recently had the pleasure of participating in the Biodiversity Project Great Lakes communications conference, Making the Connection: New Strategies for Great Lakes Public Education and Communication. What a wonderful opportunity to share information, learn from colleagues and brainstorm new ideas for creative collaborations.

This gathering again impressed on me the importance of partnerships. In this case, partnerships to communicate important messages about the Great Lakes Basin. The benefits of such collaborative work are many: sharing ideas rather than reinventing the wheel, pulling together resources and expertise in order to have greater impact, and the fun of working with others on projects of similar interest.

The Great Lakes , Connecting Communities Communication Toolbox will soon be distributed and I encourage you to seek unique opportunities to utilize these tools in partnership with others. Look beyond your usual partners to find new opportunities and new benefits you may not even anticipate. Consider local units of government such as planning commissions, township boards and county supervisors; select businesses with common interests; government agencies including state parks and environmental agencies; and educational institutions such as schools, museums, and summer camps.

No matter who you choose to work with, I truly hope you find the partners and tools to get your message to your intended audience. To use an old cliché, let’s think and communicate outside of the box!

“Good communication is as stimulating as black coffee, and just as hard to sleep after.”
– Anne Morrow Lindbergh

 

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