Communications Toolbox

Communications Toolbox

The resources below provide helpful background on how to be a better communicator–particularly with your work related to the waters in our Great Lakes region.  Created in 2004 by the Bluestem Communications (formerly Biodiversity Project) in cooperation with Freshwater Future.

These tools although geared toward traditional media–press releases and magazines–still provide helpful tips on how to craft a message, identify your audience and improve your communications overall.

Fact Sheets:
Great Lakes Fast Facts (Short)
Great Lakes Fast Facts (Long)
Habitat Protection Fact Sheet
Invasive Species Fact Sheet
Tips for Homeowners
Water Quality Fact Sheet
Water Quantity Fact Sheet updated03252015
Sample GLF Press Hit

Here are key parts of the Toolbox:
Strategic Communications Primer
Determine Your Goals
Determine Your Audience
Learn About Your Audience
Develop Your Message
Enhance Your Message
Choose Your Pathways to the Public
Cultivate Media Relationships
Evaluate & Revise Your Strategy


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© 2021 Freshwater Future. All Rights Reserved.

Images courtesy of Steven Huyser-Honig,
West Grand Boulevard Collaborative, & Yellow Dog Watershed Preserve.